Hi, I’m Marie.
Content Strategy | Brand Development | UX
Bringing 10+ years of digital marketing expertise, a Master’s Degree in Branded Content, and a passion for creativity — let’s build something great.
See my recent work:
Community Health Options
Brand refresh + website build
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Collaborated on design to meet WCAG 2.2 standards and new brand pillars, value promise and messaging points for multiple audiences
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Created 40+ page website for 4 distinct audiences, including content strategy, content design, and SEO
Coldwell Banker Realty
Printed marketing collateral
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Worked to redesign a suite of print materials with updated brand fonts, colors, messaging and imagery
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Collaborated with local offices to market to appropriate audiences and advised on best integration for print and digital components
Harvard Business Publishing
Content audit + messaging strategy
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Conducted extensive audit of resources across the website with various audiences to determine best hierarchy and strategic approach to a redesign.
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To align with a brand new design and site navigation, I worked closely with agency UX designers and the client to establish messaging guidelines and a strategy for future templates.
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Experimented with a new character with various tone of voice and personality writing exercises to find right approach for the audience.
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Worked with UX designers and client to incorporate the right type of messaging on sensitive audience topics like weight loss and diabetes management.
Liberty Mutual Insurance
Digital copywriting + SEO
CVS Health
UX/UI for app + tone development
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Crafted messaging for digital and print ads, including banners and bus stops - a great way to refine tight and impactful messaging skills!
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Was responsible for writing all SEO keywords, meta descriptions and digital assets tied to blogs, white papers and website pages
Cruise Critic
Social media + email strategy
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Collaborated with client team to come up with social strategy and test headlines, captions and buttons in Facebook paid and organic ads to see what resonated.
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Spent time honing in on the best subject lines and body copy to convert potential clients via targeted email campaigns.
Driftpoint Solar
Website build + content creation
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Established brand including logo, colors, tone, messaging pillars and brand values
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Created website for 2 distinct audiences, including content strategy, content design, and SEO
RISE Integrated Mental Health
Google and Meta assets + branding
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Created multiple campaign assets for paid Google and Meta ad buys
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Established brand tone, voice, messaging pillars and audience-segmented content strategy for digital marketing efforts
Wounded Warrior Project
UX/UI for app + content stratetgy
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Conducted extensive audit of resources across the website with various audiences to determine best hierarchy and strategic approach to a redesign.
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To align with a brand new design and site navigation, I worked closely with agency UX designers and the client to establish messaging guidelines and a strategy for future templates.
Kind words from awesome colleagues
"Marie’s expertise in digital content strategy has been invaluable to our organization. She demonstrates a deep understanding of effectively communicating with our target audience.”
Kelly Conroy, Liberty Mutual Insurance
"Marie’s collaborative nature is a joy; she listens to our ideas and adapts her strategies to our vision while providing valuable creative insights."
Matt Sullivan, Torro.io
Let’s connect
Learn more about my past experiences or drop me a note on LinkedIn -
I love to be social!
